This die set wasn't necessarily made as a gift card holder, but it works really well for one. As you pull the front of the card down, the mechanism behind the package causes the gift card to pop-up.
Here's a short video showing how this pop-up works.
This die and several others (including the one which I used to make the closure) will be available around the middle of November. Be sure to check them out now. And check out the CCEE Stampers blog for more coffee-related cards.